The RESIS Institute started an initiative for advancing the standards in media literacy research in our country. At the last conference of the Media Literacy Network, RESIS proposed Guidelines for Ethics in Media Literacy Research which was publicly discussed and approved by the members of the Network in November 2020.
This document contains 17 ethical principles that the research organizations and individual researchers should adhere to, in order: (1) to ensure quality, independence and integrity of the research, (2) to protect privacy of the individuals involved in the research studies, (3) to adjust their approach and protect vulnerable groups in the research process and (4) to present the findings of their studies in the public responsibly, accurately and objectively.
During the online debate about the role of media literacy research, organized as a part of the Media Literacy Days, , RESIS presented the findings of its two comprehensive studies that examine changes in the audience news consumption in the digital environment, nd the level of critical awareness and the audiences’ behaviour towards different types of “negative” content on the internet.
Both studies “Mapping of the levels of media literacy in North Macedonia – among the population at the age 16+” and “The impact of new media in the formation of public opinion and the work of traditional media” are conducted for the needs of the Agency for Audio and Audiovisual Media Services.
The Media Literacy Network , which is coordinated by the Agency, is an initiative to align the activities of all relevant actors that can contribute in raising the media literacy levels among the citizens.